Associative Learning of Likes and Dislikes: A Special Issue - download pdf or read online

By Jan de Houwer, Frank Baeyens, Andy Field

ISBN-10: 0203024761

ISBN-13: 9780203024768

ISBN-10: 1841699497

ISBN-13: 9781841699493

Personal tastes are assumed to play a vital function in lots of phenomena which are studied in studying psychology, social psychology, client technology, emotion learn, and scientific psychology. Given the pervasive influence that personal tastes have on behaviour, it is very important be aware of the place those likes and dislikes come from. even supposing a few personal tastes are genetically decided, such a lot stem from studying that came about through the life of the person. during this unique factor, the editors specialize in one such form of studying: associative studying of likes and dislikes, that's, adjustments in liking which are as a result of the pairing of stimuli. earlier reports on evaluative conditioning have proven that pairing an affectively impartial stimulus with an affectively optimistic or damaging stimulus will switch the liking of the initially impartial stimulus. The papers which are a part of this designated factor discover the relevance of evaluative conditioning for social psychology, supply new facts concerning the influence of contingency knowledge, awareness, and extinction trials on evaluative conditioning, and consider no matter if pairing stimuli may also bring about the move of non-evaluative stimulus homes.

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Additional resources for Associative Learning of Likes and Dislikes: A Special Issue of Cognition and Emotion

Sample text

Each of the four stimulus pairs was presented six times consecutively. As in Fulcher and Hammerl (2001a, experiment 2), a block-wise presentation order rather than a randomised order was chosen, because it facilitates the acquisition of verbalisable knowledge of the stimulus pairings without causing stronger or faster evaluative learning (Baeyens, Eelen, Crombez, & Van den Bergh, 1992a). However, the order of the presentation of the four blocks was randomised for each participant. The presentation of each stimulus pair was as follows: The first stimulus of a pair was displayed for 2s, followed by a 3s trace interval, followed by the second stimulus of the pair also displayed for 2s.

Journal of Personality and Social Psychology, 70, 661–611. ORGANISATION OF SHORT-TERM MEMORY 193 De Houwer, J. (2001). Contingency awareness and evaluative conditioning: When will it be enough? Consciousness and Cognition, 10, 550–558. , & Baeyens, F. (2001). Associative learning of likes and dislikes: A review of 25 years of research on human evaluative conditioning. Psychological Bulletin, 127, 853–869. , & Merckelbach, H. (2000). Phobia-relevant illusory correlations: The role of phobic responsivity.

Thus, these findings challenge the evaluative learning account insofar as they point to the limits of so-called primitive learning mechanisms within interpersonal attitude formation. Existing evaluative learning approaches strongly rely on association effects but do not cover dissociative contrast-like phenomena. The basic notion that self-evaluation guides evaluation of others is shared by several social psychologists. , 2002) noted “that novel objects that are invested with an association to self should be positively evaluated” (p.

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Associative Learning of Likes and Dislikes: A Special Issue of Cognition and Emotion by Jan de Houwer, Frank Baeyens, Andy Field


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